calling all creators
ask: create a year-end campaign for adidas, highlighting creativity and individuality via its Creators
target: young creators ages 14-25. they’re sports-driven and value culture, expression and creativity. they buy into digital trends, quickly.
objective: year-end consumer consideration
insight: while the rest of the world looks to the past, Creators look to the future and forge their own paths
strategy: show people that adidas believes in the power of an athlete’s individuality and agency over their game, which re-invents sport
role: social media strategist, 72andSunny.