Here to Create
context: everyone is using the same playbook in sport — selling athletes and consumers alike on the belief that effort, wins and endurance are the only ways to approach the game
ask: make work for adidas that highlights the power of unison and creativity in sport
target: young creators ages 14-25. they’re sports-driven and value culture, expression and creativity. they buy into digital trends
insight: being a ‘creator’ and making your mark on the game is amongst the highest honors in sport, just as being a champion is
strategy: show people that adidas believes in the power of an athlete’s individuality and agency over their game, which re-invents sport
brand platform: here to create
role: strategist, 72andSunny.