wiFi is getting soooo outdated. As we move into a world where people stream more and rely on internet to power nearly everything in their homes, ordinary networks just aren’t going to cut it. xFi isn’t ordinary.
objective: drive consideration and subscriptions of xfinity xFi
audience: the curious-minded. open-minded individuals that use tech and entertainment to enhance their day-to-day lifestyles
context: the ISP category has become obsessed with ‘fast.’ wiFi speed has lost its significance
insight: people need the power of xFi, and the power of xFi is beyond just speed
role: strategist, 72andSunny.